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Reach customers with advanced Marketing & Sales In the telecom industry the key factor that influences how you are perceived by your customers is marketing and sales. Beating the competition A deregulated market means more competition, more flexibility and a true understanding of the real demands of the market and your competitors’ moves. This fiercely competitive environment calls for superior marketing from an incumbent defending a market share or a new entrant to the market. So the major challenge facing an operator today is how to create a favourable, consistent image that fits with its strategy and objectives. And as each customer contact is a marketing opportunity the marketing strategy must permeate all marketing material; from company press release to customer invoice. PRODUCT INFORMATION Download product sheet Marketing & Sales. Marketing & Sales product sheet (PDF file) In a customer-oriented company marketing information propagates each business area so that services are provided around market needs. Meanwhile, a co-ordinated sales force that uses strategic customer and market information will take a leap on the competition. Our offer Swedtel supports you in creating a professional, feasible Marketing and Sales strategy based on the needs of the market. Primarily, we work with you through the implementation of the strategy, and in day-to-day production, transferring know-how to your organization. Swedtel has vast experience of successful team working, and together with our client and partners, we produce the results and ensure they are accepted. On the way, the work also results in more concrete deliverables such as: - Marketing and Sales strategy and plan - Organization, processes and follow-up - IT system functionality - Created and communicated image - Sales and distribution - Churn management - Customer segmentation - Customer information management according to customer segmentation - Order management - Marketing and sales channels - Product / image launch, publicity and campaigns The result is a competitive, turnkey Marketing and Sales organization complete with recruited and trained staff. We also implement the work processes, supported by optimal IT functionality.

Swedtel International AB, Box 24 208, 104 51 Stockholm, Sweden. Phone +46 8 688 11 00,  Fax  +46 8 318 319.